Jake, Mark, and Tyler (alphabetically by first name) are three upwardly-mobile, phenomenally-talented, multi-vocational artists who can't help but notice that they-- like so many other creative workers and skilled employees in present-day America-- are trapped in a weird, Kafkaesque business landscape which constantly subjects them to seemingly arbitrary acts of corporate malfeasance and bizarre sequences of incomprehensible, irresponsible mismanagement of resources and opportunities, frustratingly punctuated by the near-criminal inefficiency of upper-level managers and company executives who really ought to know better (and who, in point of fact, get PAID to know better)...yet who vapidly allow the cycle to perpetuate itself, ad infinitum, ad nauseam, while obsessing over the color of their neckties.
Rather than succumbing to mind-numbing, soul-killing despair and an inevitable plunge into gibbering madness, in a sudden fit of whimsy our heroes have instead wisely decided to preserve their sanity by funneling their shared observations into a series of observational essays, cartoons, and blog entries wherein they gripe.
Except "gripe.com" was already taken. So was "thegripe.com." So was everything else that any bandwidth-addled cyber-squatter could program his DNS-bot to scrape and mass register during the mindless gold-rush heydey of the 90's dotcom boom. And look how well THAT worked out for everyone involved.
Welcome to THE GRYPE.
The "y" stands for yeast, btw. You'll understand later.